Passenger Experience

Maintaining a Transient Advantage


The dominant idea in the field of strategy – that success consist of establishing a unique competitive position, sustained for long periods of time – is no longer relevant for most businesses. They need to embrace the notion of transient advantage instead, learning to launch new initiatives again, and again…

Rita Gunther McGrath, Harvard Business Review, June 2013

A short presentation which examines the critical role of research in sustaining a transient advantage in business, and answers the question Why invest in research?

Download PDF Transient Advantage


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