Design

A degree alone does not guarantee career success

GraduateJobless

Image from Daily Mail UK

 …in order to succeed in life post degree, a scholar needs a much broader range of skills…

Today, the acquisition of a degree, even a higher degree such as a Masters or Doctorate, is no longer enough to guarantee career success. In fact, according to many recent media accounts, pursuing a higher degree has been cast as a waste of time.

As a society, we collectively benefit from the investment made by each scholar in pursuing an education. Education has been, and always will be, the key weapon that we have against prejudice, ignorance, hatred and war.  Unfortunately, the global trend is towards reducing, rather than increasing, the amount of higher education pursued by each individual.

A major cause for the decreasing popularity of higher education is the perceived negative return on the time and cost of such degrees. Potential scholars feel that after completing their degree, they will emerge without the skills required to guarantee career success. For the most part, they are correct.

Historically, education institutions have been in the market of teaching scholars a specific set of skills. The range of skills taught actually decreases as the rank of the degree increases. In order to complete a Doctorate, for example, scholars are trained to attain world-class competency in a (necessarily) narrow skill set. The issue is, of course, than in order to succeed in life post degree, a scholar needs a much broader range of skills. Unfortunately, the teaching of these broader skills lies outside of the curriculum of most tertiary institutions.

In response to this need, I launched a new eBook (and tries of workshops) late last year. You can find more info about the project here: FromScholarToDollar.com. The book is free for personal use… if you enjoy it, please share it 🙂

 

 

 

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Passenger Experience

The airport retail trap

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As cost pressures grip airlines, the way into wallets is via longer wait times and the allure of high-end shops, fine dining and exclusive lounge clubs…

According to Anna Harrison, “In the near future, most passengers will be air-travel natives…The inexperienced, novice traveller will become a creature relegated to the pages of human history.”

“Air-travel natives will be increasingly interested in efficient passage through the passenger terminal. As passengers gain proficiency, they will become less and less tolerant of queuing and waiting. Air-travel natives will be decreasingly interested in engaging in the airport experience offerings.”

For airports, the risk is over-investing in retail.

Humans won’t let their hours be fodder for airport bottom lines for ever. Peak dwell time may not be far away.

Extract from Your time and money: the airport retail trap by Jason Murphy

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